Tabacalera La Union changes the name. The name hasn’t existed long, as it was only a few weeks ago that Tabacalera Kafie changed its name. But due to copyright infraction, the name change had to be turned back. Tabacalera Kafie returned to the old name but did get an updated logo. It’s the Tabacalera La Union logo, but with the Tabacalera Kafie name.
Why the name change in the first place?
With partnerships growing, Dr. Gaby Kafie felt having the cigar named after one person wasn’t right. So he came up with Tabacalera La Union. That name represents the union of Dr. Gaby Kafie, his business partner Oscar Orlando Ferrera, and the other clients of the factory. And there was another sentiment behind the name. The Kafie brand honors the family history of Dr. Gaby Kafie. His grandparents are on the Kafie Cigars logo. His grandfather Don Chukri Kafie first arrived in El Salvador in 1901 and made the small fishing village of La Unión his new home. 1901 also refers to the year his grandmother Doña Regina Kafie was born, in La Unión, El Salvador. It was important for Dr. Gaby Kafie to tell the full history of the family’s origins in Central America. Years later, in the 1940s the Kafie family moved to Honduras, where the family continues to reside to this day. In fact, Dr. Gaby Kafie is the third generation born and raised in Honduras.
Returning to the old name doesn’t change the bond between Kafie, Ferrera, and clients. Those clients include Kerr Viajante, RTB and other private labels made at Tabacalera Kafie. The box factory and cellophane factory are also part of the new Tabacalera Kafie umbrella.
Creating jobs and keeping the culture alive
Tabacalera Kafie is one of the remaining 12 cigar factories in Honduras. And Dr. Gaby Kafie sees it as his mission to keep the cigar culture in Honduras alive. And he’s able to create jobs as well. Currently, Tabacalera Kafie employs 104 people between cigar production, box factory, and cellophane production. “Our goal has always been to grow in a steady fashion and continue to be debt-free. Not having debt allows us to take our time and do things the right way. Our focus is 100% on quality and consistency” Dr. Gaby Kafie said in an e-mail to Ministry of Cigars.
Oscar Ferrera and Dr. Gaby Kafie collectively state that the Vision of Tabacalera Kafie is to create jobs and bring prosperity to the skilled men and women of Danli, Honduras. They intend to achieve this by continuing to build their reputation in the cigar world while offering the best customer service to all our distributors, retailers, and friends.