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Management changes at Davidoff Germany and Austria. Last week, Stefanie Birtel replaced Olaf Ruf effectively immediately as the Vice President and Managing Director of Davidoff of Geneva Germany, and Austria. Olaf Ruf is leaving the company after a stint of almost four and a half years.

With more than a decade of experience in the German tobacco market, Stefanie Birtel is no newcomer to the industry. Birtel started as a communication manager for Imperial Brands and worked herself up to Market Manager for Germany over the last decade. The new appointment as Vice President and Managing Director of Davidoff of Geneva Germany and Austria is her first position within the Oettinger Davidoff group.

Building on success

“I am very happy to accept my appointment as managing director of Davidoff of Geneva Germany and Austria. I will build on the positive results that the team has achieved since the Davidoff of Geneva Germany was founded in 2017 and I look forward to further developing this market and driving the success of the outstanding brand portfolio,” Britel said in a press release.

“I am convinced that the combination of Stefanie Birtel’s leadership style, her future-oriented thinking, and her many years of experience in the tobacco industry will open an exciting new chapter for our customers in Germany and Austria can.” Jim Young, Chief Commercial Officer for Oettinger Davidoff AG added.

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