Joya releases new Cinco Decadas. Founded in 1968, Joya de Nicaragua celebrated its 50th birthday in 2018. And to commemorate that special year, the company released a book and a new cigar. Both with the name Cinco Decadas, five decades. The book, written by the British author Nick Hammond, tells the story of Joya de Nicaragua in depth. For a limited time, the book can be read for free online.
Originally, Joya de Nicaragua released two sizes. A 7×50 Churchill with the name El General and a 6×54 Diadema. The last size was Ministry of Cigars cigar of the year 2019. A 6×54 Fundador was added a year later. And now the 6×52 El Doctor is coming to the United States. The El Doctor is a torpedo-shaped cigar. The same blend of undisclosed, vintage, tobaccos is used to create the El Doctor. Only 600 boxes are made for 2020, just like the other vitolas. Let’s hope that Joya de Nicaragua, a brand that is strong in the International markets, does not forget about its international distributors and fans. A second batch for the international markets would be highly appreciated by cigar aficionados in the global market.
Just like with the other three vitolas, the name El Doctor was chosen carefully. Every Cinco Décadas vitola has been named after historic icons. Diadema as it was the first shape ever made at the factory. El General reminds Joya of one of the pioneers of tobacco in Nicaragua. The first line-addition, El Fundador is a tribute to the founders of the company. El Doctor is a tribute to Dr. Alejandro Martinez Cuenca, the visionary who has been chairman and owner of Joya de Nicaragua since the 1990s.
“Giving identities to these special products is one of the most exciting things we do when we are about to release one of these gems that we have created at the factory. With Cinco Décadas it hasn’t been easy. We want to recognize all the important icons or milestones that have shaped our history in the last five decades. For me it was very touching when our agency and marketing team proposed to me to name this vitola after my father because it was a realization of how much he has been an influence to all of us,” said Juan Ignacio Martínez, Executive President.
More to come?
In the press release, Daniel Barrios, Global Commercial Director of Joya de Nicaragua, hinted to another Cinco Decadas release this year. “Cinco Décadas is the cigar we are most proud of in Joya de Nicaragua. We are truly limited in the number of cigars we can roll in this blend, because we use our most talented torcedores and because we use the best tobacco in our factory. Our plan is to release one new size every year until the next big anniversary, but this year we may have another surprise, so stay tuned”.