Habanos releasing Harimau Malaya, the San Cristobal de la Habana Exclusivo Malaysia. Exactly a year ago, Ministry of Cigars published a list of cigars for the 2020 Regional Edition program. And now, in the second quarter of 2021, Pacific Cigar Company is releasing the San Cristobal de la Habana Malaysia Harimau Malaya. The presentation will be online, via a Zoom session hosted by Pacific Cigar Company.
The size of the first exclusivo for Malaysia is a Montesco. It is a 5⅛x55 Robusto Extra, more famous under the name Wide Churchill. The only regular production offering from Habanos in this vitola is the Romeo y Julieta Wide Churchill. The other releases with these exact measurements are all exclusivos, Edicion Limitada, or even a Gran Reserva.
REGIONAL EDITION PROGRAM
Habanos is offering official Habanos distributors to partake in the regional edition program since 2005. With that program, the distributor can pick a brand, with the exemption of the global brands. And then have a non-regular production vitola made in limited quantities. That brand and size is then protected, other distributors can’t use it for the next five years.
In the first few years of the programs, distributors had the freedom to release two edicion regional cigars a year. But due to the overwhelming success, it is now just one cigar per region. Distributors with multiple regions, such as Cubacigar Benelux, can opt to release a cigar per territory. That’s why Cubacigar Benelux can release an Exclusive Belux and an Exclusivo Países Bajos annually. Or Pacific Cigar Company releasing an Exclusivo Malaysia and an Exclusivo Asia Pacific.
The success also causes delays in production and supply. More often than not, cigars from the Regional Edition program are not hitting the market in the year of the intended release, but one or two years after. As is the case now that Habanos is releasing Harimau Malaya in the second quarter of 2021.
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