The Swiss cigar brand Gilbert de Montsalvat is being released in Japan. After the release in the United Kingdom, it’s the second new market that has opened for the Gilbert de Montsalvat brand.
Gilbert de Montsalvat
In 1999, the Swiss author Thomas Brunnschweiler published his novel ‘Der Papst von Genf’ and introduced Gilbert de Montsalvat to the world. It is quite a sad story though, the main character, Gilbert de Montsalvat is unable to smell or taste. But the moral of the story is, trust your instinct and judgment. And when Raymondo Bernasconi read the book, the character touched him. So a decade later, when he founded his own cigar brand he had to name it after Gilbert. The Gilbert de Montsalvat cigars were born.
The brand is over a decade old now. And has several lines, and line extensions such as the Chunky. And the 10th-anniversary limited edition. Some of the cigars are made in Nicaragua, others in the Dominican Republic. The current lines are the classic, the Revolution Style, Anniversary, Treasure, and the Lounge edition.
The cigars are introduced today and tomorrow, at a trade show in Tokyo. Gilbert de Montsalvat owner Raymondo Bernasconi intended to be at the trade show, but his flights are canceled due to typhoon Hagibis. His distribution partner Habanaka inc will be at the show to introduce the cigars. And the cigars are available for Japanese retailers mid November.
Bernasconi and Habanaka Inc decided that the first cigars to be introduced are the Gilbert de Montsalvat Classic line from Nicaragua and the Gilbert de Montsalvat Revolution Style from the Dominican Republic. Both blends will be available in both a 4×40 Perla and a 5×50 Robusto. On top of that, the Dominican made Gilbert de Montsalvat Anniversary will be available in Japan too. This 5¾x58 limited edition is made from Dominican fillers, a Nicaraguan binder, and an Ecuadorian wrapper.