El Viejo Continente in Africa. Yes, the old continent is coming to Angola. Daniel Guerrero from El Viejo Continente and Ermen Soares from Primazia Decorama confirmed a distribution agreement to Ministry of Cigars.
With the agreement, El Viejo Continente expands the distribution to yet another continent. The brand has been available in North America, Europe, Asia, and the Middle East for a while. Distribution in The Netherlands has just started. And now the cigars will be available in Africa.
El Viejo Continente
El Viejo Continente was born when cigar enthusiast Daniel Guerrero visited Mexico. It was there where he met Emiliano Lagos from Tabacos Costas, a small tobacco company from Nicaragua. With his support, Guerrero created the first El Viejo Continente blend, the El Viejo Continente Classic. From that cigar, more blends spawned. Not just El Viejo Continente Maduro and Connecticut, but also The Circus line of cigars.
The cigars are rolled at American Caribbean Cigars Factory in Esteli, Nicaragua. It is owned by Alex Menendez and Damian Tapanes. The factory is also known for making several other cigars like The Traveler, The Circus, La Rosa de San Diego and several Gurkha lines, including Cellar Reserve Platinum, Heritage Collection, Trinity, Founder’s Select, Jubilee, and Royal Challenge. In fact, Gurkha tried to buy the factory in 2017 but backed out of the purchase early last year. In the past, the factory made cigars for Sam Leccia and Toraño as well.
Primazia Decorama is the import and distribution company behind Angola’s leading tobacco retailer Men’s Emporium. They are one of the major players in the Angolan cigar industry, supplying retailers, bars and hotels all over the country with premium handmade cigars.
Primazia Decorama is expanding its portfolio at a rapid speed. In just the last few months, they added El Viejo Continente, Perdomo,