Canteros.nz, the official source for all non-Cuban cigars in New Zealand, will launch a new website tomorrow. The company is following J.C. Newman and PDR, who also launched a new website in the last few weeks.
Tired of not being able to buy non-Cuban cigars in their home country of New Zealand, local aficionados Michael Lee and Grant “The Cigar Merchant” Ovenden launched Canteros.nz on September first of 2015. Tomorrow the new design of the website will go live.
the necessity of a new website
Ovenden explained to Ministry of Cigars that it was a long overdue update for the website. “Over the past 4 years, Shopify.com has enhanced for mobile platforms and other enhancements to e-commerce stores; all of which we have fallen behind in. Our focus was on keeping the cigar aficionados of New Zealand happy.”
The website will contain the new branding, which was rolled out in 2017 on printed material, but not had been used online due to having to customize the back-end of the store significantly to meet New Zealand’s strict SmokeFree 2025 legislation enforced by the New Zealand Ministry of Health. In the last few weeks, Ovenden finally finished fulfilling the requirements, which include no display or branding of tobacco products. Only a simple plain-text table of products is allowed to be displayed to the general public.
“With significant growth in brands being represented in New Zealand, it is critical that we are mobile-friendly as data shows this is there is about a 75/25 split now between mobile and desktop users” Ovenden explains the need for an updated website.
Ovenden also said that significant work has gone into building blogs, 101 / getting started info and more. Those blogs will be rolled out over the course of the month to enhance the information Canteros provides via email-marketing.
Canteros is the sole importer and retailer for non-Cuban cigars in New Zealand. The company imports Alec Bradley, Arturo Fuente, Drew Estate, Fratello, Oscar Valladares, Joya de Nicaragua, Dunbarton Tobacco & Trust, Roma Craft Tobac, La Zona/Espinosa, A.J.Fernandez, CAO, Camacho, Davidoff, Curivar, Buenaventura, Berger & Argenti, J.C.Newman, Caldwell, Black Label Trading Co./Black Works Studio, Foundation Cigars, My Father Cigars, Tatuaje, Gurkha, Total Flame, Illusione, Kafie 1901 Cigars, El Viajante, Ohana, Padron, Oliva, Rocky Patel, Villiger and White Owl. And the company has a few new brands up its sleeve.
Next to cigars, the company is also the largest pipe-tobacco retailer in New Zealand; as well as the sole distributor for Cigar Oasis, Craftsman Bench humidors, Xikar, Select Draw, and Boveda products.