Alec Bradley releasing Project 40 globally. As well as the Gatekeeper, the second project from Alec & Bradley Rubin. Alec & Bradley are the sons of Alec Bradley founder Alan Rubin, who named his company after the two boys who now make their own cigars. And the company also opened three new markets at the Intertabac trade show. Those countries are Taiwan, Lithuania, and Serbia.

Project 40

Alan Rubin is a firm believer that cigars have a calming effect. And that belief is backed by several scientific research projects. It is a science-based fact that if people relax and wind down, the stress levels drop. And lower stress means a lower risk of cardiac arrest and other illnesses. And smoking cigars forces you to slow down and relax. Therefore a cigar is stress-reducing.

“Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body. Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40,” Rubin said.

For the Alec Bradley Project 40, the company picked premium Nicaraguan fillers, a Habano Brazil binder, and a distinctive, reddish hued Colorado wrapper from Nicaragua. With that, they blended a smooth and flavorful cigar. There are four different sizes, and the cigars are produced in Esteli, Nicaragua.

Ministry of Cigars - Alec Bradley releasing Project 40 globally.


Alec & Bradley reached out to no other than Ernesto Perez Carrillo to create a cigar with them. That cigar is known as the Gatekeeper. It’s made at Tabacalera La Alianza, Ernesto Perez Carrillo’s factory in the Dominican Republic. Alec & Bradley Gatekeeper features an Ecuadorian Habano Wrapper, Nicaraguan Binder and premium fillers from Nicaragua and the Dominican Republic. It’s available in four different sizes, ranging from Corona to Gordo.

Ministry of Cigars - Alec & Bradley gatekeeper

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